Online Video Facts

Online video has become an effective way for Internet users to get information about products and services. 178 million U.S. Internet users watch videos monthly. That’s 85% of all Internet users.

Americans viewed 3.6 billion video ads in total.The online video boom is not just for Fortune 500 companies. Small businesses have been quick to embrace online video also. By eliminating the high cost of traditional production, Ray Dion Productions provides a powerful new way to reach customers. Video creates connections with viewers that result in positive actions. This connection has driven the success of television advertising for more than 50 years. Online video makes it easy for viewers to act on that connection, thus making it a uniquely powerful vehicle. Web video makes products and services stand out from the crowd. Video is compelling, engag­ing and relevant, and is distinctly different from other forms of content on the Web. Video also provides powerful search benefits.

A video is 53 times more likely than a text page on the same topic to appear on Google’s first page of search results. This added visibility can drive addi­tional traffic and customers to your web site without any additional marketing dollars. Landing on the first page of Google for key search terms energizes any company’s online presence, and online video is a powerful way to improve your ranking.

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